When putting together a Sponsorship Campaign, there are multiple options for where and how a Creator can share their content. You can create Opportunities for Blog posts, Status Updates, Photos, or Videos as well as select the social media platform where this content is to be shared. This article will walk through the different Opportunity types as well as provide some insight on when to use each.
This is the best medium to use if you have a lot of information to convey about your Brand or Product or multiple photos you would like the Creator to share. Creators can take the talking points and photos (or instructions on how to create their photos) to create content such a recipes, featured product posts, hype posts, event build-up posts, etc. These posts can then be shared to a variety of different social media channels by your Brand, the Blogger's followers, or the Blogger themselves (you cannot require the Blogger to share the post).
A Status Update allows Creators to share a quick message about your Brand/Product on Twitter or Facebook. Twitter Status Updates can be up to 140 characters in length and Facebook Status Updates can be up to 500 characters in length however you must keep in mind that the mandatory disclosure will account for some of these characters.
Photo Opportunities allow Creators to share either a pre-made photo or a photo they have created to either Instagram, Twitter, or Facebook. We encourage you to allow Creators to create their own photo but understand that in certain campaigns, a pre-made photo is the best way to get your message out there. Allowing a Creator the freedom to create the content however, allows them to create content that aligns with their social channel as well as something their followers are more likely to engage with.
Videos are a great tool to allow Creators to talk about your product and put some personality behind the post. This is a great medium for numerous campaign initiatives including website/product demos (as long as the product is something the Creator already has or can easily acquire), location promotions (for a new store or existing location), etc. Videos can be posted to Instagram, Facebook, and YouTube.